As soon as your Facebook Page is created
, you should investigate and edit the settings for the various features available on your Page. Remember that you’ll need to revisit these settings every time you add a new feature or App to ensure that you’re maximizing the full potential Facebook has to offer.
To administer settings and permissions, click “edit page” at the top right corner of your Page. You’ll be directed to the administrator interface. In the left column, you’ll see a list of settings and options you’ll need to administer to. Here’s a brief list of the items you’ll want to pay particular attention to:
- -Posting Preferences: If you have a personal profile you want to keep personal, then you should select the option to always post as the Page. That means when you post content to the wall, you’ll do so as the Page and not as your personal profile. This way fans will know that this is an official post from the Page. It helps to distinguish Page content from user-submitted posts. ** See Administrator settings below for more on this.
- -Email Notifications: If you want to keep close track of user comments, select this option. If you don’t want your smart phone ringing every time someone comments, do not select this option. But be sure you make a commitment to check in with your page and your fans each day. If they’ve taken the time to comment, they’ll want you to take notice.
- -While you’re working on the Page, you’ll want to select “Only admins can see this Page.” This will keep the Page private until it’s ready to be accessible by your fans around the world. No point in letting your slip show! But DON’T FORGET to make the page viewable to all once you’re ready to launch.
- -Select any age or country restrictions
- -Default landing tab--if you’re creating a landing tab, you’ll need to remember to go back and change this to that landing tab, not the wall.
- -Select what fan-submitted content you’ll allow (videos, photos, and posts). The default allows all three and you should keep this, unless there’s a convincing reason, because of the subject matter, not to. But if you want people to engage, you’ll need to allow them to do so with the content they want to share.
- -Profanity block: if you’re publishing children’s books, you might want to increase the strength of the block to protect younger users from any unseemly posts.
- -check the settings of each App you’re using on your page (each page comes with 5 basics from Facebook: Events, Photos, Video, Links, and Notes). If you’re going to use any of these Facebook Apps (or other various third party apps) and want to make them easily accessible to fans, you’ll need to make them available as a “tab.” Tab status will add the App to the list in the left column of the page below your profile video. If you don’t make it a tab, fans will not be able to quickly and easily view the content you want to share.
- -Some Apps will have “additional permissions,” with which you can select whether the App will publish content to the wall (and thus your feed). Be careful of this setting. If you’re going to enter in fifty upcoming events, you may want to turn off the permission to publish to wall while you do so, so as not to barrage your wall with the information. You should instead update your wall with a post about the new events you’ve entered. However, if it’s just one event, you’ll definitely want to make sure that it’s publishing to the wall so that your fans know about and can be directed to the event page.
As part of the new upgrade on Facebook Pages, Page administrators can use Facebook as the Page. They can like and comment on other Pages and highlight Pages they really like. But it also means that administrators can now comment and post to the Page’s wall as themselves, and not just the page. So you can have the Page post updates but also have you, the author, chime in and comment as well. If you can get your publisher’s page to comment on your Page as well, then you can show how a community--a village, if you will--is engaged and present in support of your work.
These administrator settings are controlled in two areas:
1) At the top right of your Page, in the drop down box under Account, you will see the option to “Use Facebook as Page.” Click on that, then select the Page you would like to use Facebook as by click on “Switch.”
2) In the administrator interface (edit page), click on “your settings.” Either select or deselect the option to always comment and post on your Page as "the Page," even when using Facebook as your personal profile.
Posted April 25, 2011